The Pressure Principle


Pressure is a constant in our lives. The pressure to hit a deadline, deliver that speech, interview for the job we really want – they are all challenges we need to meet. Like a footballer taking a penalty or a golfer making a putt, how we respond to pressure defines us at work and at home. Dr Dave Alred MBE is an elite performance coach who works with the world’s top sports stars and teams – from rugby’s Jonny Wilkinson to Premiership footballers and golfers – helping them deliver when the tension is at its most extreme. He shares his eight groundbreaking principles and shows how we can all apply them to our lives.

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‘If you are struggling with exams, vivers, job interviews, work presentations, with performing in a team or individual sport – or find it difficult to interact in social situations – then this is for you’ – Amazon review

The book on how to handle pressure from the performance coach to Francesco Molinari and Jonny Wilkinson

Whether it’s the stress of hitting a deadline at work, passing an exam or an upcoming job interview, pressure is everywhere.

So how can we turn this into our advantage?

Dr Dave Alred MBE is widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby’s most feared kicker, and has helped Premiership footballers, number one golfers and England cricketers deliver on the biggest stage.

He believes that dealing with pressure is a skill like any other and in this book he shares his eight ground-breaking principles, distilling his life’s work into an accessible and practical book with examples from the world of business, sport and the classroom.

From writing down personal affirmations to understanding how to use language more effectively, The Pressure Principle will help you become your best self and stay calm when the heat is on.

‘Dave Alred is a genius. There is simply no-one around to match him in his field’ Jonny Wilkinson CBE
‘Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him’ Matthew Syed, author of bestselling Black Box Thinking

Additional information

Weight 194 g
Dimensions 19.8 × 13.4 × 1.8 cm










155.9042 (edition:23)


General – Trade / Code: K

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