Red Teaming: Transform Your Business by Thinking Like the Enemy

Today, most – if not all – established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. ‘Red Teaming’ is the cure for this anxiety. The ingenious and counterintuitive practice of Red Teaming has its origins in the military. It involves creating a group of devil’s advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It’s a powerful cure for groupthink, tunnel vision and failures of imagination – ailments that have transformed many once-great corporations into the walking dead of the business world. Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques.