Description
Digital Marketing by Rachel Killeen is a practical guide to digital marketing for SME owners, managers and professionals. This is an easy-to-read, well-designed book that will help you understand and prioritise key digital media and allocate scarce resources to maximise online return on investment (ROI).
Customers are online and use social media, so businesses have to be there also – thoughtfully, meaningfully and comprehensively. Customers research, ask questions about, express loyalty for, purchase, discuss and review products and services online. In contrast to traditional media, it is easy to track and measure ROI for online spend; digital marketing budgets have grown rapidly at the expense of traditional media as the value of investing online is recognised. However, the pace of this change has left a big knowledge gap for many business people and Rachel Killeen’s new book aims to address and fill this gap, to help you invest online with confidence, using the various digital media and channels to best advantage.
This highly accessible book explores the best channels and techniques for business development and client servicing. It also contains real-life, insightful case studies to illustrate how great digital marketing can positively impact business success. This is a book that makes digital marketing work for businesses.
