Breaking Twitter

13.18

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

Peek Inside

In stock

Check the box below to add a card to the basket. Please use ‘Notes’ to indicate occasion and your message

Do you feel this product is perfect for a friend or a loved one? You can buy a gift card for this item! Gift this product

Description

‘An excitable, high-octane account’ – Independent

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard

Read a sample here

Additional information

Weight 244 g
Dimensions 19.7 × 13 × 2.3 cm
Author

Publisher

Imprint

Cover

Paperback

Pages

352

Language

English

Dewey

338.761006754 (edition:23)

Readership

General – Trade / Code: K

You may also like…

Join Waitlist We will inform you when the product arrives in stock. Please leave your valid email address below.

No fields found, please go to settings & save/reset fields

Description

This product has been automatically created by the plugin YITH Gift Cards.You must not edit it, or the plugin could not work properly. The main functionality of this product is to be used for the feature "Gift this product"