Additional information
| Weight | 260 g |
|---|---|
| Dimensions | 21.4 × 13.4 × 2 cm |
| Author | |
| Publisher | |
| Imprint | |
| Cover | Paperback |
| Pages | 232 |
| Language | English |
| Edition | New edition |
| Dewey | 658 (edition:23) |
| Readership | College – higher education / Code: F |
50 Ideas You Really Need to Know: Management
€11.99
The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff’s product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.
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