50 Ideas You Really Need to Know: Management
€11.99
The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff’s product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.
In stock
Ships in 24h
Across Ireland
Click & Collect
Free in Wicklow
Easy returns
Within 30 days
Secure checkout
Stripe protected
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained.
Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
Additional information
| Weight | 260 g |
|---|---|
| Dimensions | 21.4 × 13.4 × 2 cm |
| Book_author | Russell-Walling, Edward |
| Publisher | Quercus Publishing |
| Imprint | Quercus |
| Cover | Paperback |
| Pages | 232 |
| Language | English |
| Edition | New edition |
| Dewey | 658 (edition:23) |
| Readership | College – higher education / Code: F |
